Apple confirms car plans

Apple confirms car plans

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After years toiling away in secret on a car project, Apple Inc. Chief Executive Officer Tim Cook has for the very first time elaborated on the company’s plans in the automotive market.

“We’re focusing on autonomous systems,” Cook said in a June five interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans. “It’s a core technology that we view as very significant.” He likened the effort to “the mother of all AI projects,” telling it’s “very likely one of the most difficult AI projects to work on.”

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Apple CEO Tim Cook ultimately lifts lid on self-driving car project, The Independent

Apple CEO Tim Cook ultimately lifts lid on self-driving car project

Calling it ‘the mother of all AI projects,’ Mr Cook described the initiative as one of the most difficult to work on

  • Alex Webb, Emily Chang
  • Wednesday fourteen June two thousand seventeen 07:30 BST

The Independent Online

Mr Cook has never before openly outlined Apple’s plans Stephen Lam/Getty

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Alexa in the Car: Ford, Amazon to Provide Access to Shop, Search and Control Brainy Home Features on the Road, Ford Media Center

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