11 sales email templates to boost your prospecting
11 sales email templates to boost your prospecting
written by Chris Bourne
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Leap back in time to the early ‘90s, when email was kicking off to infiltrate its way into our daily lives and you were most likely excited to see that ‘1 fresh message’ sign in your email client. It didn’t matter what it said, it was an email sent to you by another person – this was some kind of witchcraft and obviously you were going to read it (in total).
But leave behind reminiscing and bring yourself back to the present day; no doubt you’ll find your inbox packed with spam and your very first thought is to delete or disregard most messages.
As a salesperson, the last thing you want your prospect to do is hit ‘delete’ on your well-crafted email. After all, you spent a chunk of your day attempting to word it correctly and type it up.
So, to save you time and to increase your response rate from cold sales emails, I’ve put together eleven templates that you can commence using today.
But, before you send any sales email, always consider a few key points.
We’re all different, so the text that works fine for one prospect segment may be irrelevant to another. The bad news is that there are no one-size fits all solutions, so you have to be targeted in your treatment.
Always recall the FAB model (Features, Advantages, Benefits). Your prospects buy the benefits that you bring to their business, they don’t care about your features.
I’ve had many sales emails that are so long, they’d give The Lord of the Rings books a run for their money. Nobody wants to read emails like that. Keep it brief and to the point.
Personalization makes your email feel like it’s one-to-one rather than a bulk message. Include references to their company, anything you’ve noticed in the press, common connections and above all else – a name!
Only ever ask a prospect to do one thing, such as visit a webpage, reply back by email or give you a call. The less they have to do, the better.
Truly think about all the triggers that will increase conversion such as the subject line, very first paragraph, your CTA etc.
Every email that you send should be analyzed to see what’s working and what’s not. Use the right implements such as Sidekick or ToutApp to automate your emails and to make sure they’re actually working.
The flawless cold sales email template
Data from Influence Communication shows that 70% of people make a purchasing decision to solve a problem. Therefore, you should showcase that you understand their challenges and that your expertise can help solve them. Your product is secondary to this.
So the format of the ideal sales email template is as goes after:
Sales email template #1: Stating your benefits
Hi (Very first NAME),In working with other (INSERT INDUSTRY OR POSITION), one of the key issues they’re fighting with is (INSERT KEY ISSUE).
This past year we helped numerous companies to (INSERT BUSINESS DRIVER), resulting in (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).
If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.
(YOUR PHONE NUMBER)
Sales email template #Two: Introduction
Hi (Very first NAME),My name is (NAME) and I’m with (COMPANY). We work with (INDUSTRY) companies like (ADD KEY INDUSTRY CUSTOMERS).
We take a different treatment to growing companies and aren’t like other (COMPANIES IN YOUR NICHE). We stir quickly and if we don’t think we can help you, we’ll be upfront about it.
Are you free for a talk (TIME OPTIONS) about (TOPIC)?
(YOUR PHONE NUMBER)
Sales email template #Trio: Understanding the current situation
Hi (Very first NAME),My name is (NAME) with (COMPANY).
I help (INDUSTRY) companies with (ONE LINER).
I desired to learn how you treat (THINGS YOUR COMPANY Treats) at (COMPANY NAME) and showcase you what we’re working on.
Are you available for a brief call at (TIME OPTIONS)?
(YOUR PHONE NUMBER)
Sales email template #Four: Looking for the right person
Hi (Very first NAME),I’m attempting to figure out who is in charge of (LEADING GENERAL STATEMENT) at (COMPANY).
Would you mind pointing me towards the right person please, and the best way I might get in touch with them?
Thanks in advance,
(YOUR PHONE NUMBER)
Sales email template #Five: General reach-out
Hi (Very first NAME),I hope this email finds you well! I wished to get in touch with you because (EXPLAIN HOW WE GOT THEIR CONTACT INFORMATION AND HOW WE RELATE TO THEM: TALKED TO A COLLEAGUE, Eyed YOUR COMPANY ONLINE, ETC…).
(COMPANY) has a platform that will help (DEPARTMENT) at (ORGANIZATION NAME) with (ONE SENTENCE PITCH OF BENEFITS).
I know that (YOUR PRODUCT) will be able to help (NAME OF YOUR COMPANY) (INSERT HIGH LEVEL BENEFIT HERE). Are you available for a quick call (TIME OPTIONS)?
(YOUR PHONE NUMBER)
Sales email template #6: Sorry I missed you
Hi (Very first NAME),I attempted to get in touch with you earlier today but you were (ADD REASON WHY YOU DIDN’T SPEAK).
I’m anxious to speak with you as I know (COMPANY) would benefit greatly from (YOUR PRODUCT). (LINK TO WEBPAGE) is a brief overview of our product.
Let me know if this is something that interests you and would like to discuss it further. I will attempt to call you again on (DATE) at (TIME) if you are blessed for me to do so.
(YOUR PHONE NUMBER)
Sales email template #7: Quick go after up
Hi (Very first NAME),I’m writing to follow-up on my previous email as I didn’t hear back from you. If it makes sense to talk, let me know how your calendar looks.
If not, could you please let me know who the suitable person for me to talk to is?
Thanks for your help,
(YOUR PHONE NUMBER)
Sales email template #8: Sharing content
Hi (Very first NAME),I am doing some research with the (INDUSTRY) and found that (Anguish POINT) is one of the thickest challenges in this market.
Is this a challenge for you also?
As I have a keen interest in this market I thought I would share with you this (CONTENT TYPE – EG: INFOGRAPHIC) explaining (Ache POINT) as I thought it may be beneficial.
If you would like to have a talk with me about the market or how I’ve helped other (INDUSTRY) companies such as (CUSTOMERS), please don’t hesitate to get in touch.
(YOUR PHONE NUMBER)
Sales email template #9: Comparison to a competitor
Hi (Very first NAME),I understand you are (TITLE) at (COMPANY NAME), and you’re a user of (INSERT COMPETITORS NAME)? If this is correct it may be beneficial for us to have a talk.
In brief, (COMPANY) has been busy solving (INSERT MAIN CHALLENGE) and I believe you’d greatly benefit from (KEY BENEFIT). The difference inbetween us and (INSERT COMPETITOR’S NAME) is enormous – I’d love for you to see for yourself.
Are you available for a brief talk (TIME OPTIONS)?
(YOUR PHONE NUMBER)
Sales email template #Ten: Comparison to a competitor (alternative)
Hi (Very first NAME),I’ve just spoken to (INSERT NAME) and they told me that you were using (COMPETITOR NAME).
How are you liking it?
I work for (COMPANY). It’s just like (COMPETITOR) only (Brief DIFFERENTIATOR).
If you’re up for it, I would love to leap on a quick call with you and get your opinion on how the service is presently with (COMPETITOR) and see if it would make sense for us to work together.
Would you be open to a ten minute call?
Thanks for your time,
(YOUR PHONE NUMBER)
Sales email template #11: Close your file
Hi (Very first NAME),I’m writing to go after up on my email and voicemail. We’re in the process of closing files for the month.
Typically, when I haven’t heard back from someone it means they are either indeed busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?
If you are still interested, what do you recommend as a next step?
Thanks for your help,
(YOUR PHONE NUMBER)
Hopefully these sales email templates will save you time and help increase your engagement with your prospects.
Improve your prospecting with sales-i
Emailing prospects is good, but if you want to engage with your prospects further, we have the implement for you. sales-i can:
- Improve your sales volumes
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If you’d like to see how, book an online demo with one of our sales experts.