Elon Musk’s launch of his very first mass-market electrical car could be Tesla’s iPhone moment

Over a decade ago, Elon Musk laid out Tesla’s master plan to help save the environment.

The objective: Accelerate the transition from a carbon-powered economy to a solar- and electric-powered one.

The plan: Build a sports car, use that money to build an affordable car, use that money to build even more affordable cars and provide zero-emission electrical power generation options. Read more